Ran Bytton

SVP, Strategy

I’m passionate in what I do, with over 9 years of hands-on experience in the financial sector, I have leveraged my knowledge and business insights from the corporate world, and took part of founding several startups in the Financial, Real estate and Travel industry.

Throughout my career, I have acquired a system-wide business perspective, improvisational ability and creativity. These have served in the honing of new products and in assessing the demands of the market.

The business environment constantly changes and require us to become more creative and get better data-oriented decisions.


We are driven by the belief that cannabis can truly transform the world.

Each team member at Natura brings a mix of expertise and passion, reflected in the work we do day in and day out.

Meet Our Team


Our Core Values not only say who we are, they guide everything we do.

  • Team

    The mission and the company
    are our priorities.

  • Community

    Our higher purpose is improving
    the lives of others.

  • Innovation

    We will never stop reinventing
    ourselves and our business.

  • Integrity

    We honor our commitments,
    no matter the cost.

  • Execution

    Value is realized when
    vision becomes reality.

  • Explore Our Values