Steve Council

Director, Cultivation

Steve Council hails from Las Vegas, NV and in a former life, worked in advertising and marketing for the large agency that created the slogan “What Happens in Vegas, Stays in Vegas.” He was on track to lead that agency when he realized that although he was great at what he did, he just wasn’t passionate about it.

Steve had always been a passionate grower and breeder of cannabis, and applied that knowledge to start a cannabis consulting company where he worked with many large groups and brands across the world. His degree in Communications from UNLV helps him speak to his plants better.

What drew Steve to cannabis:

“It’s all about the vision. The vision that cannabis is medicine, and that it is our responsibility to get this medicine to as many people as we can. It’s about the energy, the evolution, the learning curves, the new economy, the normalization of cannabis. Everything.”

The quote that drives him:

“Logic will get you from A to Z, imagination will get you everywhere.” – Albert Einstein

People

We are driven by the belief that cannabis can truly transform the world.

Each team member at Natura brings a mix of expertise and passion, reflected in the work we do day in and day out.

Meet Our Team

Values

Our Core Values not only say who we are, they guide everything we do.

  • Team

    The mission and the company
    are our priorities.

  • Community

    Our higher purpose is improving
    the lives of others.

  • Innovation

    We will never stop reinventing
    ourselves and our business.

  • Integrity

    We honor our commitments,
    no matter the cost.

  • Execution

    Value is realized when
    vision becomes reality.

  • Explore Our Values