Sid Gupta

VP, Strategy

Sid Gupta is a career entrepreneur hailing from New York City. Sid has extensive experience conceptualizing, opening, operating, and increasing revenue streams of new and existing businesses in multiple industries, including cannabis.

Sid opened his first restaurant while still a student at NYU. After expanding to over 20 properties and generating hundreds of millions of dollars in sales, Sid entered the cannabis space. In 2012, Sid co-founded Pistil Point Cannabis and over the course of eight years built an award-winning MSO with 22 licenses, both domestically and internationally.

Sid is an advocate for cannabis policy reform, serving as a member of the Oregon Cannabis Association and a board member of the New Jersey Cannabis Business Association.

What drew Sid to cannabis:

“In the hospitality business, our number one goal is the happiness of our guests. Having been an advocate for cannabis use for more than two decades, the synergy between cannabis and hospitality is a simple one: to help others lead happier and more fulfilling lives. I look forward to continuing these efforts with Natura and working diligently to deliver unparalleled cannabis products to as many consumers and patients as possible.”

The quote that drives him:

“Live as if you were to die tomorrow. Learn as if you were to live forever.” – Mahatma Gandhi


We are driven by the belief that cannabis can truly transform the world.

Each team member at Natura brings a mix of expertise and passion, reflected in the work we do day in and day out.

Meet Our Team


Our Core Values not only say who we are, they guide everything we do.

  • Team

    The mission and the company
    are our priorities.

  • Community

    Our higher purpose is improving
    the lives of others.

  • Innovation

    We will never stop reinventing
    ourselves and our business.

  • Integrity

    We honor our commitments,
    no matter the cost.

  • Execution

    Value is realized when
    vision becomes reality.

  • Explore Our Values