Cornelia Kane, PHR

Director, Human Resources

Cornelia is an HR professional who moved to California after 17 incredible years in Colorado because she believes so strongly in the Natura team and vision.

Cornelia entered the cannabis industry over five years ago as the first HR Director for the pioneering CBD supplement brand, Charlotte’s Web (now CW Hemp), supporting the organization’s hyper-growth and global expansion.

Prior to that, Cornelia’s career was in the music industry, initially with Red Light Management and subsequently as the founding General Manager of 7S Management. She graduated from Colorado State University with a Bachelor’s degree in Technical Journalism/Public Relations and a Minor in Business Administration from the CSU College of Business.

She was inspired to make the career pivot by the unique opportunity to give back to society and make the world a better place through advocation for cannabis education, research, and therapy, and she is confident that working together with the Natura “dream team” will build the best cannabis company in the world.

What drew Cornelia to cannabis:

“I was inspired to join Natura because we have the most innovative business model I’ve seen in the industry. By producing high-quality, consistent, and efficacious products for health, wellness, and as alternate therapies to pharmaceuticals, we all contribute to changing the world by improving the quality of life for consumers.”

The quote that drives her:

“If we could change ourselves, the tendencies in the world would also change. As a [person] changes [their] own nature, so does the attitude of the world change towards [them]. This is the divine mystery supreme. A wonderful thing it is and the source of our happiness. We need not wait to see what others do.” – Mahatma Gandhi


We are driven by the belief that cannabis can truly transform the world.

Each team member at Natura brings a mix of expertise and passion, reflected in the work we do day in and day out.

Meet Our Team


Our Core Values not only say who we are, they guide everything we do.

  • Team

    The mission and the company
    are our priorities.

  • Community

    Our higher purpose is improving
    the lives of others.

  • Innovation

    We will never stop reinventing
    ourselves and our business.

  • Integrity

    We honor our commitments,
    no matter the cost.

  • Execution

    Value is realized when
    vision becomes reality.

  • Explore Our Values